Digital marketing offers a wealth of data that your association can benefit from – no matter how big or small your team is. With the right tools in place, your marketing campaigns become more precise, and powerful analytics let you see what’s working and what’s not. Digital helps you optimize your marketing efforts, so you can stay focused on what you do best while still getting the results you want.
Aidan is the co-founder and President of Feathr, a software company that builds marketing tools specifically for associations and event organizers. Based out of Feathr’s Gainesville, FL headquarters, Aidan leads the company’s sales and marketing functions and spearheads industry engagement. He is an active member of both ASAE and IAEE, volunteers with CEIR, and speaks regularly on the topics of programmatic advertising, influencer marketing, and web analytics.