Google Analytics is Changing: Are You Ready?

Google is retiring its Universal Analytics (UA) and it will cease to collect data after July 1, 2023. In order to continue to use Analytics, you will need to implement its newest version, Google Analytics 4 (GA4).

The idea of converting from Universal Analytics to Google Analytics 4 might seem overwhelming, but it's easier than it sounds! In this webinar, Stephen Pashby, Account Manager for DesignHammer, will give an overview of both the basic GA4 setup and the recommended setup leveraging Google Tag Manager.

We will also walkthrough:

• What is GA4?
• Key differences between GA4 and UA
• Recommended GA4 configuration to get the most out of your Novi AMS website

More about Stephen Pashby:

As Account Manager at DesignHammer, Stephen focuses on sales, account services, community outreach, project management, and providing analytics, accessibility, SEO, and usability consulting for DesignHammer clients. Stephen lives in Durham, NC with his wife Amy and their three cats.

Already a pro at Google Analytics and just need to know how to set up your new GA4 Measurement ID or GTM Container ID in Novi? Review this help article to see how to add the ID to your Association Settings.