Reaching New Audiences with Smarter Marketing: Real Talk with An Association Pro

Join us for a candid conversation with association pro Kayla Goodall from the Wisconsin Assisted Living Association (WALA) as she shares how she’s using Novi AMS + Feathr to grow their reach and engagement. Instead of a typical presentation, you’ll hear a real-world experience, including what WALA was doing before, what’s changed, and what’s working now.

In this session, we’ll dig into:

• Why email can’t carry your entire marketing strategy anymore (and what to add next)
• Reaching new, highly relevant audiences where they already spend most of their time - online
• Using member data to create smarter, more targeted campaigns that feel personal, not generic

We know when time is limited, it’s easy to stick with what’s always been done, but “good enough” doesn't drive growth. Don’t miss this unique opportunity to learn from an association peer who’s successfully expanded beyond the status quo and learned a lot along the way.

If you can’t make it, register anyway and we’ll share the recording afterwards.